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booktype=1&booktype=2&booktype=3&booktype=4&booktype=6&booktype=7&rows=10&curlibcode=MT&searchWay0=marc&logical0=AND
(美)拉吉夫·拉尔(Rajiv Lal)，(美)约翰·奎尔奇(John A. Quelch)， (美)卡斯图里·兰根(V. Kasturi Rangan)著