q=%28%E7%BE%8E%29%E8%89%BE%C2%B7%E9%87%8C%E6%96%AF%28al+ries%29%EF%BC%8C%28%E7%BE%8E%29%E6%9D%B0%E5%85%8B%C2%B7%E7%89%B9%E5%8A%B3%E7%89%B9%28jack+trout%29%E8%91%97&searchType=standard&isFacet=true&view=standard&searchWay=author&booktype=1&booktype=2&booktype=3&booktype=4&booktype=6&booktype=7&booktype=9&rows=10&sortWay=score&sortOrder=desc&curlibcode=MT&searchWay0=marc&logical0=AND
booktype=1&booktype=2&booktype=3&booktype=4&booktype=6&booktype=7&booktype=9&rows=10&curlibcode=MT&searchWay0=marc&logical0=AND
(美)艾·里斯(Al Ries)，(美)杰克·特劳特(Jack Trout)著